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user research use cases co-creation prototyping & testing
beginner intermediate advanced

ITERATION 1: Launch

Scrum & Sprint

prototyping & testing, advanced

Scrum is a framework for developing complex products. In going through this product development process, each team member is given specific roles and the process is followed thoroughly, ticking off tasks in going forward. The Scrum process can be organized as a sprint, a maximum one-month intensive event for completing a project from start to finish. The Scrum is included in this phase of the process, as the end goal of it is launch, which is something that most of the tools don’t address. A wealth of materials on Scrum can be found on their website, and the scrum guide provides a comprehensive document in learning the rules of the game. Prefer to watch a video? Take a look at their repository of webcasts to learn more.

 

Website: https://www.scrum.org/

The scrum guide: http://www.scrumguides.org/docs/scrumguide/v2016/2016-Scrum-Guide-US.pdf#zoom=100

Webcasts: https://www.scrum.org/resources/webcasts

Business Model Canvas

co-creation, intermediate

Towards the end of your development processes, it’s time to think about the viability of your concept. The business model canvas is a widely used template where you can fill in all of the necessary information to make sure you have covered the most vital aspects of creating a successful business. To consider end-user engagement, pay special attention to the value proposition part of the canvas, to make sure you are creating real value for your end-users. Also ensure that the customer relationships and customer segments boxes are filled in with true and validated information. From this website, you can download the template after filling in your email address. It’s a good idea to check the previous tool, the Value Proposition Canvas, first, since information from this canvas feeds into the Business Model Canvas.

 

Website: https://strategyzer.com/canvas/business-model-canvas

Value Proposition Canvas

co-creation, beginner

The value proposition canvas is a well-known tool to verify if the values you are aiming to offer through your concept are created, whether it is a product or a service. This template allows you to pay special attention to the wants and needs of your end-users. You can download the template, after having filled in your email address, from this website.

 

Website: https://strategyzer.com/canvas/value-proposition-canvas

ITERATION 2: Implement

Co-implementation

co-creation, advanced

The term co-creation is widely used and applied along the entire process, and co-implementation refers specifically to this last phase of the journey. From co-design to co-production and finally, co-implementation, the purpose is to engage with your end-users from start to finish. You can read more about co-creation on this website. To look at co-implementation specifically, read the introduction to manual joint knowledge production and finally, download the handbook - manual of joint knowledge production for urban change - to guide your way through co-implementation.

 

Website: http://www.mistraurbanfutures.org/en/our-research/co-creation

Manual joint knowledge production: http://www.mistraurbanfutures.org/en/manual-joint-knowledge-production

Handbook: http://www.mistraurbanfutures.org/sites/default/files/project_handbook_english_version_may_1_2013.pdf

Social media strategy

co-creation, advanced

Explaining your outcome is also a part of implementation - spreading the word, getting your idea out there. Social media can be a strong tool to reach a large audience in a short amount of time. To create a social media strategy to communicate your outcome, take a look at this website - you can find some downloadable templates also by filling in some contact details.

 

Website: https://coschedule.com/blog/social-media-strategy-template/

 

ITERATION 3: Identify

Tips & tricks

co-creation, intermediate

Since early 2014, the Bristol Living Lab (hosted by KWMC) has been working with academics and local residents to identify some of the key questions, issues and considerations that impact the work of community activists. Building on the 20 years of experience and expertise of KWMC and following some key workshops they organised, Bristol Living Lab developed the ideas into sets of 20 recommendations. The recommendations are inspired by the work and advice of local activists: ‘Tips and Tricks for community activists’ and ‘Tips and Tricks for Living Labs’. They have supported representatives of other Living Labs and international delegations to explore how they can develop positive relationships with communities, create an environment of trust and openness, and demonstrate the impact of their work. For more information, consult this website.

Website: http://kwmc.org.uk/projects/tipsandtricks/  

Crowdsourcing

co-creation, advanced

Many have heard of Crowdfunding, where you are looking to get financial funding in an open platform manner from future users. It’s a great way to see, without burdening yourself with a large financial investment, whether people are ready and willing to pay for your products or services. However, Ccrowdsourcing can also be extended further: instead of money, you can also crowdsource ideas and prototypes (see for example Hackathons in previous tools), branding or marketing content. Often in the form of a competition, a successful crowdsourcing campaign is closely related to the creation of an engaged community of users. Before you start your Crowdsourcing campaign therefore first take a look at the Community Canvas tool in this toolkit. This website offers a downloadable book called “guide to crowdsourcing” to help you get started.

Website: https://www.gitbook.com/book/towcenter/guide-to-crowdsourcing/details

Guide to crowdsourcing: https://www.gitbook.com/download/pdf/book/towcenter/guide-to-crowdsourcing

 

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