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         FOSTERING IoT TAKE-UP: BUSINESS OPPORTUNITIES ARISE FROM NEW VALUE CHAINS AND

         INNOVATIVE IoT-BASED SERVICES DRIVING REVENUE GROWTH



          IoT solutions allow industries to address their specific business needs and   IoT DEMAND DYNAMICS BY INDUSTRY
          implement digital innovation in a sustainable and cost-effective way, for     IoT spending is forecast to grow fast across all industries, including those like
          example allowing to develop new services based on IoT – generated data        healthcare, previously slow in take-up. The consumer market boosted by smart
          flows and to manage the interaction with customers in real time.              home and personal wellness IoT devices is a great business opportunity.

          THE IoT INDUSTRIES KEYWORDS IN 2019
                                                                                              2018-2022 CAGR                         Media
                                                                                          7%               19%
                       UTILITIES                          GRID MANAGEMENT                                               Utilities       Professional
                                                                                                                                          Se rvices

                      TRANSPORT                          MOBILITY AS A SERVICE                                  Te lco
                                                                                                                                                   Education
                                                                                                  Discrete
                                                                                                Manufacturing
                        RETAIL                        POINTS OF SALE INNOVATION                                                         Retail          Ce ntral
                                                                                                                  Consumer                             Gove rnment


                     GOVERNMENT                        ADVANCED DATA PLATFORM
                                                                                                        Pro cess                                Healthcare
                                                                                                     Manufacturing   Pers onal &
                                                     COLLABORATIVE & PARAMETRIC                                      Co ns umer   Loca l
                      INSURANCE                                                                                      Se rv ices  Government
                                                             APPROACHES


                   MANUFACTURING                            SERVITIZATION
                                                                                                                   Transport            Wholes ale

                                                           PROACTIVENESS &
                     HEALTHCARE
                                                           PERSONALIZATION
                                                                                                      2018 IoT spending value = bubble size and 2018-2022 CAGR = bubble color

                                                          Source: IDC Worldwide Semiannual Internet of Things Spending Guide, 2019
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