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THE TAKE-UP OF IoT IN EUROPE IS ACCELERATING AS THE MARKET MATURES AND BARRIERS
TO DEMAND ARE OVERCOME
Europe’s share of the global IoT market is forecast to increase as spending growth rises faster in EMEA (Europe, Middle East and Africa) than in other world
regions - but also in mature Western Europe the forecast growth 2018-2023 is a healthy +13.5%.
IoT Spending across Worldwide Regions
2018
2018 2023
29%
23% 27% 25%
27%
25%
9% 9%
37% 35%
35%
2018 2023
2023
9% 3%
3%
29%
23% 27% 25%
27%
9% 25% 9%
37% 35%
35%
Growth rate (CAGR) 2018-2023
EMEA = 14.3%
USA = 11% 9% 3%
3%
Japan = 13.2%
APAC = 12.1%
Source: IDC Worldwide Semiannual Internet of Things Spending Guide, 2019 - Sum of percentages may differ from 100% due to rounding

