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MARKET
   18                                                                                                                                               CONTEXT


          IoT-DRIVEN INNOVATION IN ACTIVE AND HEALTHY AGEING
                                                                                     AGEING OF THE SOCIETY

                                                                                     Proportion  of populat
          Active and Healthy Ageing is a major societal challenge, linked            AGEING OF THE SOCIETY ion  aged 60 years or older,
          with the development of several intertwined markets: healthcare,           by country, 2050 projections
          assisted care, but also lifestyles solutions in fitness, housing or
          transportation.  All  these  applications  will  rely  heavily  on  digital
          technologies and the IoT.


          Market Perspective: Seniors to become a large social group with
          high purchasing power


          •  By 2050, 65+ will represent 17% of world (and 28% of European)
             population
          •  Seniors will fuel consumption in developed countries due to
             longer life expectancy and rising purchasing power









                                                                                                                                                  Source: WHO, 2015

                 OPPORTUNITIES                                                                                              THREATS


               Ageing of the society: 60+ population is                                               Shortage of health workers projected by 2020
                             Ageing of the society: 60+ population is growing faster than
                             other younger age groups
               growing faster than other younger age groups                                                                due to ageing population
                       Age-related public expenditure in Europe
                                  Age-related public expenditure in Europe accounted for 8% of GDP and
                       accounted for 8% of GDP and for 40% of total                      Vast majority (around 80%) of older people will live
                                  for 40% of total social spending in 2012 and is expected to grow
                       social spending in 2012 and is expected to grow                                     in low-income countries by 2050*


                                                               Source: IDATE data for CREATE-IoT 2019, * World Health Organization
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