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market
21 barriers
MAIN BARRIERS TO THE ADOPTION OF IoT
Perception of technology is low
• Seniors are less tech savvy, compared
with the rest of the population
• Most of them say they need assistance with
the electronic devices in general
An uncertain business model
• The value chain is complex: there are many
dimensions and parties involved and various
potential ways of financing products and
services (direct purchase, insurance systems,
public healthcare systems…)
• In the current model, high costs are most
often being shouldered largely by users
Technology interrogations
• Interoperability issue with products
• Continually evolving technologies, which
worry senior citizens
• Technological solutions with unproven
cost-effectiveness
• Strict data and privacy regulation

