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market
   21                                                                                                                                                barriers


          MAIN BARRIERS TO THE ADOPTION OF IoT



          Perception of technology is low

          •  Seniors are less tech savvy, compared
             with the rest of the population
          •  Most of them say they need assistance with
             the electronic devices in general

          An uncertain business model

          •  The value chain is complex: there are many
             dimensions and parties involved and various
             potential ways of financing products and
             services (direct purchase, insurance systems,
             public healthcare systems…)
          •  In the current model, high costs are most
             often being shouldered largely by users


          Technology interrogations
          •  Interoperability issue with products

          •  Continually evolving technologies, which
             worry senior citizens
          •  Technological solutions with unproven
             cost-effectiveness
          •  Strict data and privacy regulation
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