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IoT
22 Ecosystem
THE COMPLEXITY OF THE VALUE CHAIN CREATES CHALLENGES TO THE UPTAKE OF IoT SOLUTIONS
IN THE HEALTH AND AGEING MARKET
Pure players & wearable makers are in Data control is at the core of a strong Payer Issue: There are several answers
competition with medtech giants who competition between platforms and to the “who pays?” question but without a
dominates the market limiting opportunities for applications with risks of creating data clear, definitive and simple solution for the
new entrants silos threatening the whole industry whole ecosystem: each use case faces a
different situation.
Source: IDATE data for CREATE-IoT 2019

