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IoT
   22                                                                                                                                               Ecosystem


          THE COMPLEXITY OF THE  VALUE CHAIN CREATES CHALLENGES TO THE UPTAKE OF IoT SOLUTIONS

          IN THE HEALTH AND AGEING MARKET







































              Pure players & wearable makers are in                Data control is at the core of a strong           Payer Issue: There are several answers
              competition with medtech giants who                   competition between platforms and               to the “who pays?” question but without a
          dominates the market limiting opportunities for          applications with risks of creating data         clear, definitive and simple solution for the
                          new entrants                              silos threatening the whole industry             whole ecosystem: each use case faces a
                                                                                                                                different situation.




                                                                       Source: IDATE data for CREATE-IoT 2019
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