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IoT-DRIVEN INNOVATION IN THE AGRI-FOOD INDUSTRY: INTERNET OF FARMS
THREATS
Agri-Food is a large industry facing multiple OPPORTUNITIES Saturated market with poor growth opportunities
challenges at once. Digital Transformation Increase of an average farm size ->
helps deal with them larger economies of scale Demand for agricultural products slowing down
Saturated market with poor growth opportunities
Overview of key challenges in agriculture Increase of an average farm size -> High entry barriers due to increasing
Strong financial stakes around births and health
size of players
larger economies of scale Demand for agricultural products slowing down
in general
• Agriculture is a mature market with many risks
and low margins Strong financial stakes around births and health High entry barriers due to increasing
Natural disasters risk
• There is a global trend towards domination of in general size of players
large players Natural disasters risk
Climate change-related threats
Due to per capita
consumption Due to population 2007-2016 2007-2016 Climate change-related threats
growth or non-food growth
consumption growth
5%
2,5%
1%
Source: IDATE – OECD/FAO 2017

