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32 drivers
MULTIPLE FACTORS DRIVE DIGITAL TRANSFORMATION AND IoT DEMAND IN AGRICULTURE
Rising interest in precision agriculture
• Agricultural equipment manufacturers have come to realise the potential of new precision tools:
nearly 80% of agricultural equipment sold today has a precision component, reports CEMA.
Subsidies
• Some countries – including many in Europe - provide financial and fiscal measures to help farmers equip
themselves
Climatic deregulation
• IBM Research estimates that 90% of crop losses are due to weather: by combining weather prediction
models with precision farming techniques, this damage could be reduced by 25%.
Regulation on crop protection products
• The obligation to justify practices requires sound records.
• Those who use digital tools are subject to less control because potential fraud is more limited.
Tax exemption
• Tax breaks favour more ‘green’ devices such as connected input spraying.
Need for operating profitability
• Primary source of motivation for the acquisition of technological solutions.
Reduction of administrative tasks
• Trackers on agricultural equipment render unnecessary the use of logbook to record operator working
hours and limit fraud.
Word of mouth
• More efficient user community today than in the past.
Source: IDATE for CREATE-IoT 2019

