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future
   36                                                                                                                                                outlook


         A VISION OF THE MARKET DEVELOPMENT PATHS WHICH DIFFER BY TYPE OF USE CASE



         Market development focus by use case

         •  Fragmented market in need of consolidation
         •  Today’s market consists mainly of startups with similar offering
         •  Aggregation of all the agricultural data needed 
         •  Overall increase in adoption rate though mostly by larger farms
         •  Data platforms as a new competition area









































                                                                       Source: IDATE data for CREATE-IoT 2019
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