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future
36 outlook
A VISION OF THE MARKET DEVELOPMENT PATHS WHICH DIFFER BY TYPE OF USE CASE
Market development focus by use case
• Fragmented market in need of consolidation
• Today’s market consists mainly of startups with similar offering
• Aggregation of all the agricultural data needed
• Overall increase in adoption rate though mostly by larger farms
• Data platforms as a new competition area
Source: IDATE data for CREATE-IoT 2019

