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market drivers
   44                                                                                                                                              and barriers


          CONNECTED VEHICLES EVOLUTION AT THE CROSSROAD BETWEEN NEW TECHS

          AND MARKET ENTRANTS BOOST, AND SKILLS, INFRASTRUCTURE AND SECURITY BARRIERS




          65% of EU drivers are interested in the connected vehicle concept, with an eye on benefits such as improved road safety, traffic flow optimization,
          and easier parking.


          By 2020 25% of OEMs in Europe will monetize their contributions to connected vehicle data marketplace




                                                                                                                                                      BARRIERS
          DRIVERS
                                                                                                                             Traditional supply value chain scenarios are changing,
                                                                                                                     Traditional supply value chain scenarios are changing,
                                                                                                                             manufacturers need to learn how to interact with tech
            Technological advances open new vehicle features scenarios,
    Technological advances open new vehicle features scenarios,                                                      manufacturers need to learn how to interact with tech
            such autonomous driving, while enabling new business models
                                                                                                                                                companies and service providers
    such autonomous driving, while enabling new business models                                                                         companies and service providers
    opportunities for sector players including mobility as-a-service
            opportunities for sector players including mobility as-a-service
            and subscription based models
    and subscription based models
                                                                                                             Data analytics skills have become key to understand
                                                                                                                     Data analytics skills have become key to understand
                      AI-enabled augmented driving experience. The car of the future will
              AI-enabled augmented driving experience. The car of the future will                   how to use data with a relevant impact on business processes
                                                                                                            how to use data with a relevant impact on business processes
              allow hands-free experience connecting information, music, video,
                      allow hands-free experience connecting information, music, video,
                      communication and more while making travel safer and more
              communication and more while making travel safer and more
                      convenient
              convenient
            New entrants disrupting the market. The barriers to the
    New entrants disrupting the market. The barriers to the                                                                    Limited existing infrastructure capabilities
                                                                                                                                       Limited existing infrastructure capabilities
            automotive market have now changed with tech companies
    automotive market have now changed with tech companies
            such as Google andApple entering the market and taking
    such as Google andApple entering the market and taking
    their digital driven approach to the sector                                                Security and Privacy issues arise as new opportunities for collecting
            their digital driven approach to the sector
                                                                                                       Security and Privacy issues arise as new opportunities for collecting
                                                                                            and using customers- data emerge. Who is going to use these data and
                                                                                                    and using customers- data emerge. Who is going to use these data and
                                                                                             which are the key questions.Cyberattack threats also increase barriers
                                                                                                     which are the key questions.Cyberattack threats also increase barriers
                                                                       Source: IDC data for CREATE-IoT, 2019
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